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Conference Speakers

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Kristy Bailey: Collectively marketing our region as a tourism destination

Join Kristy Bailey, a seasoned expert with over 20 years of experience in tourism strategic marketing, communications, PR, and business management. As the Founder and Director of One Eighty Marketing and Swan River Seaplanes, Kristy is at the forefront of driving WA's tourism sector. Embark on a journey to collectively market our region as a premier tourism destination and explore innovative strategies to showcase the diverse attractions and experiences our region has to offer.

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Dr Lenore Lyons: Trails Tourism: Opportunities to develop new products and experiences

Lenore brings a wealth of expertise from her career in the not-for-profit, private, and public sectors, specialising in strategic planning and business development. Lenore serves as a consultant, empowering tourism businesses and destination marketing organisations to build capacity of nature-based, trails, and adventure tourism. Join Lenore as she shares insights and strategies to enhance capacity and drive growth for trails tourism.

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Catrin Allsop & Lisa Spencer: Wellness Tourism: Australia's South West

Join Catrin & Lisa as they unveil ASW’s regional Wellness Tourism Strategy. Discover the future roadmap and delve into how our region can harness opportunities within the wellness tourism trend and explore the path towards fostering holistic well-being experiences for travellers seeking rejuvenation and enrichment.

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Tracy Lindsey: Accessible Tourism

Tracy’s thirst for adventure and hiking combined with an entrepreneurial spirit resulted in her founding Off The Beaten Track WA in 2017. Tracy’s specialty lies in making trails and adventure more accessible and inclusive. In 2022 she launched Hike-Ability; a 1:1 program that uses hiking movement and nature connection as therapy or rehabilitation. Through hiking and trails, Tracy and her team are improving the lives of West Australian’s living with a disability, one step and one adventure at a time. Join Tracey to explore trailblazing initiatives, inspiring accessibility, and fostering empowerment through outdoor exploration.

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John Stanley: Sustainable Tourism Practices

Join renowned expert John Stanley for an enlightening workshop on Sustainable Tourism Practices. John brings unparalleled insights into the integration of sustainability principles across tourism operations. Discover innovative strategies to minimise environmental impact while maximizing community engagement and economic viability. Gain valuable knowledge on eco-friendly initiatives and community-based projects, ensuring a brighter, more sustainable future for tourism. Don't miss this opportunity to learn from a leading authority and pioneer in sustainable tourism practices.

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Kate Frost: Agritourism Opportunities

Hosted by the Southern Forests Food Council.

With nearly three decades in the Travel Industry, Kate’s learned the value of customer relations and teamwork. When the pandemic struck, her family pivoted to their true passion - chocolate! They swiftly transformed a building on their property into a shop, embracing the mantra of saying "YES!". Their commitment to sourcing the finest local ingredients from the region and their garden, ensures quality and support for local producers. Join Kate and explore building an Agri-tourism brand, harnessing local products, and optimising local distribution.

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Natasha Seymour: Developing Trade Ready Products

A marriage of luxury and unrivalled natural beauty in Western Australia’s Pemberton region, Ampersand Estates is a reimagining of the area’s oldest winery. Join us to delve into Ampersand's experience of Tourism WA's Trade Ready Introduction Program, a trade engagement program developed to assist trade-ready operators to expand their business in the interstate and international markets. Hear firsthand their inspiring story and unlock insights to elevate your own ventures.

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Madi Arnold: Using Social Media For Your Story

Madi is a strategic marketer with over 15 years’ experience working across a range of global brands such as Nike, Tourism Australia, Land Rover and more. With a foundation in some of the world’s largest advertising, PR, events and media agencies, Madi has extensive knowledge of the marketing industry and has led the delivery of numerous consumer and B2B campaigns. She is excited to bring this experience to Lumenesse & Co, a new tourism support service delivered by Australia’s South West.

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Tahn Donovan: Karri Karrak Association

Tahn guides us through the South West Native Title Settlement and the six individual Indigenous Land Use Agreements. As the regional corporation representing the South West Boojarah region within this framework, Karri Karrak Aboriginal Corporation plays a pivotal role. Discover how collaborative efforts can uphold and celebrate the rich heritage and culture of our region and explore ways to support the culture and heritage of our region.

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Katie McDonnell: Southern Forests & Valleys

Katie is the Executive Officer of the The Warren Blackwood Alliance of Councils (WBAC), a regional organisation of Councils, comprising of the Shires of Boyup Brook, Bridgetown-Greenbushes, Donnybrook Balingup, Manjimup, and Nannup. Established in 2001 in response to the restructure of the timber industry, the WBAC serves as a unified body working collaboratively on issues impacting the Warren and Blackwood catchments.

The WBAC exists to support the development of a prosperous and sustainable region in the Warren Blackwood and strives to enhance the quality of life for its residents. By engaging in, or supporting, significant projects that promote economic development, diversity, and encourage regional population growth, the WBAC actively contributes to the region's advancement.

The WBAC plays a pivotal role in bringing substantial value to both the region and its member councils. Through a unified approach, the alliance effectively leverages opportunities for funding, forms strategic partnerships, and facilitates economic development projects that benefit the entire Warren Blackwood community.

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Scott Robinson: Conference MC

If you've ever met Scott, you get it.

A character, a creative sage, a disruptor: he’s been called it all.
But over his twenty plus years heading up thebox, Scott’s most enduring qualities are clear in his approach to progressive leadership and his knack for having bloody good ideas.

A natural storyteller with an analytical mind, Scott is a bonafide multidisciplinarian across strategy, technology and creative. Sitting in the centre of this paradigm, Scott leads the specialist team at thebox with a strong focus on culture.
Son of an ad man and a doting mother (“Dawn by name, dawn by nature”), his upbringing wasn’t exactly ordinary. His father, a writer and strategist with a keen interest in organisational culture, often held workshops from the family property, unknowingly (or not) imbuing into Scott the foundations of his future.

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Jane Kelsbie: Representing the Minister For Tourism

Jane Kelsbie MLA is a well know face in our region as the member for Warren-Blackwood. Attending the conference on behalf of the WA Minister forTourism, Rita Saffioti, Jane will provide an update on WA State Tourism.

Conference $25

Sundowner $15

Limited tickets available / Ticket price +GST

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