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Dr Lenore Lyons: Trails Tourism: Opportunities to develop new products and experiences

Lenore brings a wealth of expertise from her career in the not-for-profit, private, and public sectors, specialising in strategic planning and business development. Lenore serves as a consultant, empowering tourism businesses and destination marketing organisations to build capacity of nature-based, trails, and adventure tourism. Join Lenore as she shares insights and strategies to enhance capacity and drive growth for trails tourism.

Dr Lenore Lyons: Trails Tourism:  Opportunities to develop new products and experiences

Dr Lenore Lyons, hosted by Tourism WA: Lenore has had a successful career as a senior manager in the not-for-profit, private and public sectors, specialising in strategic planning and business development.

She has worked in the tourism industry for over 15 years, co-founding an ecotourism business that was inducted into the Western Australian Tourism Hall of Fame in 2015. She currently works as a consultant helping tourism businesses and destination marketing organisations to build capacity and grow the nature-based, trails and adventure tourism market.

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